Top Ten Tips for Better Product Photography
The number 1 trouble with handmade and artist shops online are the production shots. Bold statement, I know. But its true. Photos are number one when trying to convince someone to buy your work online, because they cannot see information technology in person. Your buyers aren't able to pick up the detail, look at information technology from all angles, attempt it on, etc. And so, you have to help them out by bringing them your accented best product shots.
Here are some tips to aid you meliorate your digital product shots…
i. Use natural light whenever possible. Ideally, shooting your photos during the solar day is best. Shoot most a window if your domicile or studio space is particularly dark.
2. Show the product in its natural environment. If you lot are selling a coffee tabular array book for example, consider taking a shot of the opened volume nestled on an actual table with a little vase of flowers for instance. If you are selling jewelry, accessories, or clothing having at to the lowest degree one movie of your product on a model is ideal. This gives potential buyers an idea of how information technology will look on them, the manner it volition hang, etc. And also could show the "type" of adult female you are catering also.
3. Develop your ain mode. This tip is an oldie simply goodie from by pns contributor Brenda. Making your product shots uniquely yours is important, but information technology does not mean you lot should just copy exactly what you see somewhere else in a successful store. So be careful with this 1. Being inspired by the way someone else does things is wonderful, but endeavour to practise something original. Pull ane matter y'all like (if that) from an inspiration photo, not the whole kit and caboodle.
4. Keep it neutral. Don't get crazy on the backdrops/ backgrounds you employ for shooting your products. In that location is cipher worse that seeing a super busy floral design underneath a tiny pair of earrings in a like colour. If y'all can't even run into the production, how volition you sell it? Neutral backdrops are keen…a slice of ironed (no wrinkles) linen fabric tin can get a long way. Non feeling the fabric idea? No problem, just remember this… use something white or low-cal for a darker production and something night for a lighter product to make information technology stand up out. Just avoid patterns and mega-colour in your backgrounds, please.
5. Use both horizontal and vertical formats. This is specially helpful for people who might want to write nigh your work. Some sites and blogs may simply use horizontal photos for case, and if you lot only have vertical pics, you lot might exist out of luck. And y'all don't even know it. So, go with a diverseness.
vi. Don't forget the details. If you accept a product with gorgeous details, accept a couple of shut ups. Just make certain you have at least one (or more) shot that shows the unabridged product as well. Shut ups are great, but buyers need to encounter the whole enchilada besides.
7. Change it up. Don't photo every product you take against the aforementioned exact backdrop. Switch information technology up every once in a while, so shoppers will feel like they are looking at something new with each product. For case, if you accept been using a dark backdrop, try taking some boosted shots on a lighter background. Having this variety, may open you up to more than exposure on blogs and sites. Who doesn't like gratis press?
8. Nobody likes dark photographs. Because no one can see your products in those dark photos. And flash is not the way to solve this problem. If you are using natural lite and your camera is fix to the proper indoor camera settings, y'all should be okay. Simply if non, you might want to consider using a low-cal box for even, artificial low-cal. Here's a tutorial for making your own light box if you lot're interested.
9. Utilise a tripod. I know this is a preference thing, but if you don't have a steady hand of steal, the slightest movements can cause your image to blur. Information technology doesn't have to be an expensive purchase. The i I utilise was nether $30 and there are plenty of options online as well, like this lightweight tripod for under $20 (with great reviews).
10. Editing is important. The shot doesn't end with the click of your camera. Don't forget to edit your photographs. Load your pictures into any photograph editing software, even the most bones is amend than nothing, and get to it. Yous don't have to be an editing genius or fifty-fifty computer savvy for this one. Things like cropping, color correction, and even a bit of sharpening for slightly out of focus images (don't get crazy on this) can make a world of departure. And when yous feel more comfortable with the software, you can add together the bells and whistles. If you lot don't have any photograph editing software already on your computer, I would recommend using Picnik, which a gratuitous service for editing photos.
Great Product Shot Examples:
Shanna Murray: this white decal standouts on the black groundwork and is simply (but thoughtfully) styled
spinthread: considering these earrings are shown on a model, the buyer immediately knows the overall size
Olive Manna: swell cropping and limerick with this shut upward of hand-dyed jute twine
MothHouse (who you may recognize as today'due south store of the day) : all the product shots in this shop experience unique to MothHouse. well styled, not overdone, and about importantly- original.
Ninainvorm: showing an art print framed and in a home environment helps the buyer to visualize it in their own home
What are your product shot tips?
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Image Credit: Floral Dress print past muchlove
Source: https://www.papernstitchblog.com/top-ten-tips-for-better-product-photography/
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